

Hosted or non-statutory NHS organisations and entities (e.g. And incorporate the following standard buttons in your mobile or web app. Business card.On larger print formats as A3, scale the logo proportionally to the size. Ready-to-print files in raster (PNG) and vector (PDF, SVG) formats, with full bleed and a trim area. Hundreds of beautifully designed business cards with your new logo for your employees. They are:Get high-resolution files (png, jpeg) for web and vector files (pdf, svg) for print and editing in graphic design programs Logo.
your organisation’s descriptor – (e.g. Patients and the public view this as the second most important part of the logo, so it is in larger, black text to make it prominent. your organisation’s name – this must be the full and correct legal name. the NHS logo – this is the most important part of the organisational logo to patients and the public.
It is a UK trade mark owned by the Secretary of State for Health and Social Care. Artwork for your NHS organisational logo should be held by, and supplied from, a central point in your organisation to ensure it is always reproduced correctly and consistently.Download template artwork for the NHS organisational logo.The NHS logo, which forms part of your NHS organisational logo, is protected by law. To assist with this, we have created a template which shows how the artwork for NHS organisational logos should be created. If your organisation ever needs to change its name, you will be responsible for making changes to your NHS organisational logo once your new name is approved. National organisations do not have an organisational descriptor.Each NHS organisation has been provided with their NHS organisational logo in the new standard format by the NHS Identity team. This is the least important part of the logo to patients and the public, so it is less prominent, in smaller, blue text.
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You should not attempt to recreate the NHS logo yourself.Start by creating an A4 landscape page in professional design software that can create vector files – this ensures that all relative sizes match. Only original artwork for the NHS logo should be used. You can only use the NHS logo in your NHS organisational logo as shown in the template below.
If this isn’t achievable, the logo needs to appear on a white banner. If you are working in equal partnership with a non-NHS organisation, you would use a neutral visual style, where neither the NHS nor the partner organisation’s identity would dominate. The NHS Blue of the logo needs to stand out against the background colour and the text needs to appear in its original format of black and blue. The key principle is that the background colour needs to provide enough contrast so that all parts of the NHS organisational logo are clear and legible. The NHS Blue in the logo helps to maintain recognition of the NHS Identity. Whilst this may not be a colour in the NHS palette, if they are the lead organisation in the partnership and the NHS is in a supporting role, their brand identity should dominate. Set the type in the typefaces, weights and colours shown above:Organisation’s name – 60pt Frutiger Bold, ranged right on 61pt leading, in black.Organisation’s descriptor – 40pt Frutiger Bold, ranged right on 50pt leading, in NHS Blue.If your NHS organisation’s name is longer in width than the A4 landscape page, it will need to run onto two lines (see below for more information). If your organisation’s name runs longer than two lines please visit contact us to request the adapted template.Add the NHS logo in the size and position shown and the organisational logo is finished.If you then convert your type to paths and ensure the NHS organisational logo is a vector graphic you will have a complete, grouped vector graphic that can be resized, retaining all of the relative proportions.When you are working in partnership with an organisation which is outside the NHS, your NHS organisational logo may need to appear against the partner’s brand colour.

If you choose to separate the two logos, the important principle is to follow the guidelines for positioning of your NHS organisational logo and to maintain the relative size and horizontal alignment of your Crown Badge.You should not use your Crown Badge on its own without your organisational logo, or adjust the relative position or size of the two elements. The space between the two should be the height of the NHS logo. Both logos would appear together, either right aligned for print and offline materials or with the option to left align for digital communications. The bottom of the wreath should align with the base of your NHS organisational logo. This ensures the two logos appear in equal proportion.If you choose to position your Crown Badge directly next to your NHS organisational logo, then visually and practically, the approach shown below works best. The Crown should always sit higher than the NHS logo, with the central dip of the Crown aligning with the top of the NHS logo. Standard print sizesAmbulance Trusts/Foundation Trusts can use your Crown Badge alongside your NHS organisational logo.Your Crown Badge should be sized and positioned as per the examples shown.
